BYD Dimension

2018 Personal Project

A rebranding strategy project that I cooperated with a product designer to come up with a systematic proposal to help Chinese carmaker BYD to launch in the US market. This automotive design is a part of a bigger initiative that focuses on the brand’s mid-term future development.

This is a collaborative project done with product designer Maggie Lan. For more information on this project and her work, please visit her website at www.maggielan.design

This is a collaborative project done with product designer Maggie Lan. For more information on this project and her work, please visit her website at www.maggielan.design

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